While product life cycles are getting shorter, the frequency of economic cycles grows and their intensity increases. How can corporate planning be aligned with the rapid development of an increasingly complex and intertwined world economy? Which planning model is best suited to respond quickly and flexibly to external factors?
The second Forward Visibility Study provides answers to these questions by exploring which planning types are used by successful and organisations. The study extends on the results of the first Forward Visibility Study and identifies changed parameters and new trends. By extending the sample, we have been able to enhance the results with industry-related and country-specific findings.
The survey shows how companies and organisations can plan in an effective (with control-relevant planning results) and efficient (with a reduced time and resources) fashion, thus improving their capability to face changes in their business environment. In this context, “intelligent planning” seems to generate a significant efficiency edge which, however, is exploited only by a minority of the participants in the survey. In addition, many companies still utilize a considerably insufficient amount of capacities for liquidity and cash-flow planning. In spite of the experience gathered during the years of crisis, they still fail to realise that such plans are necessary for companies to survive in the long run.