Embracing Digital Technology: A New Strategic Imperative

This research from Capgemini Consulting and MIT Sloan Management Review reveals why organizations are struggling to drive Digital Transformation and the need for C-level leadership. The study – involving over 1,500 executives in 106 countries – reveals that while the potential opportunity of Digital Transformation is absolutely clear, the journey to get there is not.
To better understand how businesses succeed or fail in using digital technology to improve business performance, MIT Sloan Management Review and Capgemini Consulting conducted a survey that garnered responses from 1,559 executives and managers in a wide range of industries. Their responses clearly show that managers believe in the ability of technology to bring transformative change to business. But they also feel frustrated with how hard it is to get great results from new technology.
 
This report (as well as the survey) focuses on digital transformation, which we define as the use of new digital technologies (social media, mobile, analytics or embedded devices) to enable major business improvements (such as enhancing customer experience, streamlining operations or creating new business models).