Let the Games Begin

Using Game Mechanics to Drive Digital Transformation

A US insurance giant was struggling with inefficient claims processing leading to long turnaround times for its customers. It wanted to streamline its complex processes and used a gamified social innovation tool to draw ideas from its employees. The initiative saw self-driven participation without any attached reward component. The chance to collaborate on simplifying their workflow was the primary driving factor for the participants. The activity resulted in a new, simplified process, which saved the company $18 million a year and increased worker satisfaction.