The rise of digital and social media in Life Sciences
Social and mobile platforms are changing the way patients and physicians are interacting in healthcare. The rapid rise of social platforms is driving consumers to use the medium to engage in direct conversations with one another. The control of conversation has clearly shifted towards customers. Customers now have the power to define how, when and where they want to interact with companies, content and services.
The challenge for Life Sciences companies is that despite accounting for significant volume of conversations on the social web, the industry activity continues to be low. Consequently, Life Sciences companies are missing a significant opportunity to connect and engage in conversations with their customers, resulting in a loss of critical information and insight into their patients’ needs.